Maffra
VIC 3860 • Rest of VIC
About Maffra
Maffra is a regional service town in Victoria's Gippsland region, located approximately 220 kilometres east of Melbourne within the Wellington Shire. With a population of around 5,400 and a large land area of nearly 79 square kilometres, it serves as an important centre for the surrounding agricultural district. The median age of 42 and household income of around ,285 per week reflect its character as a stable, working-class country town with deep roots in the dairy and sugar beet industries.
The town sits along the Thomson River and is known for its strong community spirit, regular agricultural shows, and relaxed country lifestyle. Maffra provides a solid range of local services including schools, a hospital, supermarkets, and sporting clubs — making it largely self-sufficient for everyday needs. The area attracts families and retirees drawn by affordable housing, wide open spaces, and easy access to the Gippsland Lakes, alpine areas, and the broader East Gippsland coast.
Maffra falls under postcode 3860 and is governed by Wellington Council (LGA). For state elections, residents vote in the Gippsland East (Eastern Victoria) electorate.
Location
Supermarkets Nearby
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WoolworthsCorner Johnson Street And Purdy Lane Maffra 3860 VIC
Schools
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Newry Road
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Newry Road
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Church Street
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Church Street
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Kent Street
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Duke Street
Housing 2021 Census
Educational Institution Attending 2021 Census
School Sector Breakdown
Demographics
Population Growth
Gender Distribution (Census 2021)
Income Comparison
Country of Birth 2021 Census
Top Countries of Birth (excl. Australia)
- 1. England 114
- 2. New Zealand 47
- 3. Philippines 47
- 4. Netherlands 35
- 5. India 25
- 6. Germany 22
- 7. Scotland 20
- 8. Vietnam 13
- 9. Thailand 9
- 10. United States 9
Ancestry 2021 Census
Top ancestries reported (people may report up to two)