Rainbow
VIC 3424 • Victoria
About Rainbow
Rainbow is a small town in the Shire of Hindmarsh in the Wimmera region of northwest Victoria, located approximately 400 kilometres from Melbourne. With a population of around 672 people, Rainbow serves as the administrative centre of Hindmarsh Shire and sits on an ancient sand ridge known as a lunette, which inspired the town's name after wildflowers gave it a rainbow-like appearance. The town is surrounded by vast dryland farming country growing wheat, barley, and canola, with a flat agricultural landscape stretching across the Mallee.
Life in Rainbow revolves around the agricultural calendar and a strong sense of community spirit, with the town providing essential services including a hospital, schools, supermarket, and hotel for the surrounding farming district. The town hosts local events and has a proud history, having been dubbed the 'Metropolis of the Mallee' by 1910. Rainbow appeals to those who value rural living, wide open skies, and the warmth of a close-knit outback Victorian town, and is popular with farming families and those seeking affordable property.
Rainbow falls under postcode 3424 and is governed by the local council Council (LGA). For state elections, residents vote in the Mildura (Northern Victoria) electorate.
Location
Transport & Commute
Bus Services
- V/Line coach — Horsham / Melbourne approx 5-6 hrs to Melbourne
Commute to Melbourne CBD
🛣️ Very remote; car essential; Western Highway (A8) south to Horsham then Henty Highway
Small town centre has basic walkable amenities; car required for most needs
Supermarkets Nearby
No major supermarkets listed for this suburb.
Schools
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Bow Street
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Albert Street
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Cowan Street
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